The Pincer 5 1. “Destructive” entrepreneurs/ Global Competition 2. “White Collar Robots” 3. THE INTERNET! [E.g.: GM + Ford + DaimlerChrysler] 4. Global Outsourcing [E.g.: India, Mexico] 5. Speed!!
Brand Inside Brand Work: The Professional Service Firm Model
So what will be the Basic Building Block of the New Org?
Every job done in W.C.W. is also done “outside” …for profit!
Answer: PSF! [Professional Service Firm]
Department Head to … Managing Partner, HR [IS, etc.] Inc.
“P.S.F.”: Summary H.V.A. Projects (100%) Pioneer Clients WOW Work (see below) Hot “Talent” (see below) “Adventurous” “culture” Proprietary Point of View (Methodology) W.W.P.F. (100%)/Outside Clients (25%++)
BMW’s Designworks/USA: >50% from outside work
eHR*/PCC** *All HR on the Web **Productivity Consulting Center Source: E-HR: A Walk through a 21st Century HR Department, John Sullivan, IHRIM
(1) Translate departmental affairs into discrete W.W.P.F. “Products.” (2) 100% go on the Web. (3) Non-awesome are outsourced (75%??). (4) Remaining “Centers of Excellence” are retained & leveraged to the hilt!
Brand Inside The Heart of the Value Creation Revolution: PSF Unbound!
11SEPT2000: HP bids $18,000,000,000 for PricewaterhouseCoopers consulting business!
“These days, building the best server isn’t enough. That’s the price of entry.” Ann Livermore, Hewlett-Packard
HP … Sun … GE … IBM … UPS … UTC … General Mills … Springs … Anheuser-Busch … Carpet One … Delphi … Etc. … Etc.
“We want to be the air traffic controllers of electrons.” Bob Nardelli, GE Power Systems
“Customer Satisfaction” to “Customer Success” “We’re getting better at [Six Sigma] every day. But we really need to think about the customer’s profitability. Are customers’ bottom lines really benefiting from what we provide them?” Bob Nardelli, GE Power Systems
New Springs = Turnkey Collections. Flexible sourcing. Packaging. Merchandising. Promotion. Systems & Site mgt.
“The move toward outsourced manufacturing represents an obvious opportunity for contract manufacturers [such as Flextronics: $93M to $15B, ’93-’00], but it’s also a potential boon to product innovation. The future of gadget-making is not about making gadgets; it’s about imagining them. Someone else makes the imaginary real. ‘All that money that used to go to fund infrastructure is going into design and innovation,’ says Flex CEO Michael Marks.” Wired/11.2001
Brand Inside Brand You: Distinct … or Extinct
“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed, and that increasingly means you won’t get paid much either.” Michael Goldhaber, Wired
Minimum New Work SurvivalSkillsKit2001 Mastery Rolodex Obsession (vert. to horiz. “loyalty”) Entrepreneurial Instinct CEO/Leader/Businessperson/Closer Mistress of Improv Sense of Humor Intense Appetite for Technology Groveling Before the Young Embracing “Marketing” Passion for Renewal
Invent. Reinvent. Repeat. Source: HP banner ad
Brand Inside Redefining the Work Itself: The WOW Project
“Reward excellent failures. Punish mediocre successes.” Phil Daniels, Sydney exec
“Intimidate their [users] imaginations” … “Where’s the revolution?” –J Allard, on the Xbox
Brand Inside WOW Projects for the “Powerless”: Getting Started … a Personal Perspective
Topic: Boss-free Implementation of STM /Stuff That MATTERS!
World’s Biggest Waste … Selling “Up”
Heart of the Matter F2F!/K2K!/ 1@T/R.F!A.* *Freak to Freak/Kook to Kook/ One at a Time/ Ready.Fire!Aim.
BOTTOM LINE The Enemy!
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